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Kyle Valentic
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ESPN's Heroic New Type

espn_typeface.png

Buenos Aires-based Superestudio was recently tasked with unifying the ESPN sports brand across multiple international territories, and they did so, in part, by crafting a new custom font called ESPN Pro Loud. The new typeface “…supports the essence of the brand through a unique and individual ‘heroic’ structure.” Game on. (discovered here)

tags: sans serif, branding, sports
categories: type design
Sunday 02.14.21
Posted by Kyle Valentic
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