Buenos Aires-based Superestudio was recently tasked with unifying the ESPN sports brand across multiple international territories, and they did so, in part, by crafting a new custom font called ESPN Pro Loud. The new typeface “…supports the essence of the brand through a unique and individual ‘heroic’ structure.” Game on. (discovered here)
Basquiat Inspires New NBA Logotype
The Brooklyn Nets have released a city-edition jersey that pays tribute to artist Jean-Michel Basquiat by replacing the typical “BKLYN NETS” logotype with hand lettering inspired by the artist’s iconic visual style. (discovered here)